You may have read my recent article on how important a logo can be to a business (if not, you can read it here). I’ve just been reading an interesting article about how even the biggest companies need to reassess their marketing strategy and logo and sometimes TURN IT DOWN. What? Why wouldn’t you want people to see your logo around the place? Well, if your company had a bit of a bad name or was trying to keep their head down and work their way back into the public’s favour, then sometimes it’s best that your logo isn’t fronted everywhere.
Read this interesting take on the logo in relation to American retailer Abercrombie & Fitch.
If your company is going through the same thing as Abercrombie (having issues with customer or client perception) and you need to claw your way back into the public’s heart and affections, contact me for some business coaching and business strategy. I’ve got numerous tools that can help you with this dilemma. firstname.lastname@example.org
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