Content marketing is a big of a catch-phrase in marketing at the moment. Basically it means the way in which you talk to, reach and engage your customers. You might be keeping in touch with your customers using social media like Facebook, company newsletters or even videos. Some take it a step up with some PR or well-written articles to post on their website or LinkedIn or associated publications. (If you need help with your content marketing, get in touch – Debbie Harrison is our go-to guru for this stuff at Business Changing and she can guide you through what will work for your company.)
One of our Business Changing clients Jude from Crave Home has been focusing on her content marketing over the past year – to great success. Today she talked to the NZ Herald about it. Great read, Jude – and well done on your continuing improvement in this space!
Read Jude’s thoughts on content marketing HERE.
And remember to get in touch if you want your own content marketing strategy or some help producing content (or even to find out more about it and how it can help your business): firstname.lastname@example.org