Business Changing

Profit and Growth Specialist

Warby Parker lead the way (this is a funny read)

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I have been watching Warby Parker the past few years and always enjoy when I am lucky enough to visit one of their shops in America. I loved what they did on “uses for sunglasses inside” – effectively showing how a bit of humour can tie into a brand story. Most consumers like “a bit of cheeky” too. Suggest if you want a laugh, have a look…

http://blog.warbyparker.com/eight-ways-to-wear-sunglasses-indoors/

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