“When I sit down and think about it, there are really three key reasons why we continue to use and recommend Zac de Silva: 1. He is a very real and genuine external sounding board for us and our business. He listens, then is happy to give honest and straight direction and guidance regardless of whether the topic is a negative, trouble-shooting type issue or a positive, business growth idea or initiative. He is gold in this area. 2. He is smart and sharp. He attends to things very quickly. Often even during the meeting when an idea or direction is tabled, he can work up a quick spreadsheet and tell you immediately if the numbers work or not, or where we realistically need to be to make those numbers work for the business. This is gold for our small business. 3. He has a huge amount of serious business experience and acumen, but his heart is in the right place too. I think he understands where the business currently sits, and the means and capabilities it currently has and guides people along a very realistic path to get to the next stepping stone.
All three of these points have been big for us and we actually look forward to our meetings with Zac.”