This time we’ve talked to a master of branding: our client Mary Ellen Davy from Ellen & Company (www.ellenandcompany.co.nz). Mary and her business have just made the finals of the AUT Business Support Awards 2017 which is a massive achievement (well done Mary!). Read what inspires her below…
Q. Tell us about your business in about ten words…
A. Keith Yamishiti of SY Partners, New York and San Francisco. To me, he is the Dalai Lama of branding. He teaches empathy, the ability to see things from many perspectives. This is invaluable when building brands, working with clients and your people.
Q. What lesson in business do you try to pass on to others and why is that?
Q. What is a mantra you live by and why?
A. Understand and deliver for results for your clients and then you have clients for life. It is better to hold on to a client than to find a new one.
Q. If you were 21 years old again and could do any career you wanted, what would you be and why?