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Profit and Growth Specialist

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Customer experience

Here’s a prime example of standing out in a crowded market

June 14, 2019 by Zac de Silva 2 Comments

Coffee cups from above

There's a common misconception in business that you need to do something NEW - something absolutely no one else is doing - in order to be successful. That you need to invent something or innovate drastically or discover a completely new market… But

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Filed Under: Blog, Customer experience, Motivation coming at ya

My first “car pool” video conversation with Steve Pirie (my business partner in Nurture Change)

August 24, 2016 by Zac de Silva Leave a Comment

Enjoy this guys... Not to embarrassing ha ha nor cringe-worthy. Hope you pick up a few good points. We had a great time at Two12 in Colorado. Excuse the look on my face below :)   https://www.youtube.com/watch?v=kQX9JYULwgk

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Filed Under: Blog, Business coaching, Business planning, Business strategy, Customer experience, Motivation coming at ya, Nurture Change Business Retreat

You need to become a software company (true story)

May 1, 2016 by Zac de Silva Leave a Comment

I thought this was an article that was very apt and close to my "heart" too. Article in Entrepreneur magazine saying that all companies (no matter what you do literally) should consider some sort of software bent being added to their offering.

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Filed Under: Blog, Business coaching, Business planning, Business strategy, Customer experience

Warby Parker lead the way (this is a funny read)

March 17, 2016 by Zac de Silva Leave a Comment

I have been watching Warby Parker the past few years and always enjoy when I am lucky enough to visit one of their shops in America. I loved what they did on "uses for sunglasses inside" - effectively showing how a bit of humour can tie into a brand

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Filed Under: Blog, Customer experience

Business client success: Foodstuffs

September 10, 2015 by Zac de Silva Leave a Comment

I work with a few Foodstuffs business coaching clients around NZ and they're an impressive company. They own more than 680 stores and wholesale outlets around the country, including PAK'nSAVE, New World, 4Square, Gilmours, Liquorland, Toops and

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Filed Under: Blog, Business coaching clients, Customer experience

Remind your customers & reap the rewards

August 17, 2015 by Zac de Silva Leave a Comment

(As published in the Sunday Star Times, August 17, 2015: you can read it online here)   In my mailbox this month there were bills, junk mail, more junk mail, one leaf and two snails.   In my inbox there were work emails, alerts for

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Filed Under: Blog, Business coaching, Customer experience, Sunday Star Times columns

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