There's a common misconception in business that you need to do something NEW - something absolutely no one else is doing - in order to be successful. That you need to invent something or innovate drastically or discover a completely new market… But
Customer experience
My first “car pool” video conversation with Steve Pirie (my business partner in Nurture Change)
Enjoy this guys... Not to embarrassing ha ha nor cringe-worthy. Hope you pick up a few good points. We had a great time at Two12 in Colorado. Excuse the look on my face below :) https://www.youtube.com/watch?v=kQX9JYULwgk
You need to become a software company (true story)
I thought this was an article that was very apt and close to my "heart" too. Article in Entrepreneur magazine saying that all companies (no matter what you do literally) should consider some sort of software bent being added to their offering.
Warby Parker lead the way (this is a funny read)
I have been watching Warby Parker the past few years and always enjoy when I am lucky enough to visit one of their shops in America. I loved what they did on "uses for sunglasses inside" - effectively showing how a bit of humour can tie into a brand
Business client success: Foodstuffs
I work with a few Foodstuffs business coaching clients around NZÂ and they're an impressive company. They own more than 680 stores and wholesale outlets around the country, including PAK'nSAVE, New World, 4Square, Gilmours, Liquorland, Toops and
Remind your customers & reap the rewards
(As published in the Sunday Star Times, August 17, 2015: you can read it online here) In my mailbox this month there were bills, junk mail, more junk mail, one leaf and two snails. In my inbox there were work emails, alerts for