During lockdown, Zac caught up with Westpac’s CFO — Ian Hankin — on their podcast to help NZ businesses, called Back to Business. The theme of the talk was “Getting off on the right foot” and subjects included growing market share, advice re
Business strategy
Ex Zespri CEO on dangerous assumptions…
During lockdown, I convinced Tony Marks to join some of our Business Changing coaching clients on a Zoom call, to share some tales from his incredible career. Tony was the sales and marketing GM of Air New Zealand (on the exec team) for more than 10
Zac on NZ Herald’s Pivot Pod with Frances Cook
Zac was asked by Frances Cook, NZ Herald journalist and host of the Pivot Pod, to join her on a podcast to talk about the state of business and what SMEs can be doing proactively to negate the effects of Covid on their business. You can listen to the
Ex Zespri CEO on business planning…
When we spoke to former sales and marketing GM of Air New Zealand Tony Marks in mid April, he shared with us his predictions for Air NZ — he made this back in mid April 2020 and you might be surprised how accurate he was (clue: much of it looks to be
Ex Zespri CEO on leadership…
Today, more than ever, business owners and senior managers need to be focused on strong leadership. On days when you feel like you're all out of opinions and you don't know which way is up, your team is relying on you to make a decision and lead
Ex Zespri CEO on marketing…
As tempted as you might be, now is not the time to kill your marketing budget. More than ever, you need to be front of mind. Instead, look at how you're marketing your brand — read the room, figure out who your customers are and what they need from