Not sure if you feel the same, but many adverts I see (on tv, in print or online) are relatively dull and boring and you feel like the company is partly wasting there money! I came across an advert that I thought connected in many ways but the
Business strategy
How Jessica Simpson made me think about strategy
In business, no matter what product or service you offer, determining where you sit in the market is a key factor in determining your future success. Who is it you're marketing to? Specifically? I'm surprised at the number of times
Quiksilver suffers a wipeout
When you lose in life, never lose the lesson. It was announced yesterday that surf label Quiksilver was filing for bankruptcy. One expert in an article on the situation said Quiksilver's troubles came after they acquired new stores and brands
How much profit should you be making?
It's true: profits performance can be graded. (As published in the Sunday Star Times, September 12, 2015 - read it here.) As a chartered accountant by trade, I do love my numbers! Not only do they provide clarity in a
What’s the name of your business?
When should you change the name of your business? I've had this question asked by a few of my business coaching clients recently - they're become unhappy or unsure about the business name they originally chose or the one they inherited. But re-naming
Know how to grow
Ambitious business owners need to discover their customer appeal... (As published in the Sunday Star Times, August 3 - read it online here.) Achieving growth in a business is easier than you might think. So why do some businesses
What’s your competitive advantage?
(As published in the Sunday Star Times, August 2, 2015 - you can read it online here) Figure out why it is your customers or clients choose you and you’re on your way to gaining a hefty competitive advantage. Why do people choose,
3 things to change to get traction in business
Sometimes it feels like you're about to go under, despite all your best intentions and effort, says Zac de Silva from Business Changing. As published in the Sunday Star Times, July 26, 2015: read it online here. Ever watched a