As tempted as you might be, now is not the time to kill your marketing budget. More than ever, you need to be front of mind. Instead, look at how you're marketing your brand — read the room, figure out who your customers are and what they need from
Business planning
Managing the risk of Coronavirus on your business
No doubt you will be thinking about Covid-19 and what it’s potential impact might be on you and your business. You possibly have an overall risk management plan in case – I suggest all businesses now take the time to create a proactive risk
What you can learn from your last financial year
End of the financial year is here for us Kiwis (Australians, yours is not too far away in June and North Americans, you're halfway through yours). A lot of people use New Year's Eve to take stock of their past year and what goals they'd like to
The 16 personal traits of our most successful clients
At Business Changing, we work with clients of all types - from start-ups and those in growth phase to some very, very successful ones. I have been thinking about our most successful clients and have noticed they all share certain personal traits - 16
Zac in NZ Business magazine
At the end of last year, NZ Business magazine asked Zac to write about the importance of starting the year off with a solid business plan. Business plans are something Zac is PASSIONATE about so of course he was keen! Read what he has to say on
Plan to succeed
At the recent Westpac Auckland Business Best of the Best Awards, the four Strategy & Planning category finalists were all clients of profit and growth consultant Zac de Silva. He shares what he believes those four businesses share (besides his
Zac speaks on the top iTunes Business Podcast, Entrepreneur On Fire
In late January, Zac spoke with John Lee Dumas (JLD) who hosts the # 1 award winning business podcast, Entrepreneur On Fire. Some real legends have been on this podcast like Tim Ferriss, Tony Robbins, Gary Vee, Barbara Corcoran and our own Rod Drury.
Plan well to realise your business’ full potential
(As published in the Sunday Star Times and on Stuff.co.nz on Sunday, September 10.) I work with hundreds of businesses of all shapes and sizes every year. Working through a business plan and doing the related strategic thinking is the first thing