Business Changing

Profit and Growth Specialist

I’ve only been working with Zac for less than three years but his impact on my small macaron business – and on me – has been considerable. I have gone from struggling with a small business, both personally and returns-wise, to now having a business where I can finally see the fruits of my hard work paying off. Even better, I’m having a lot of fun with it now!

In the past 18 months in particular, after implementing some of Zac’s ideas, my business has hit its stride in terms of growth. Zac has given me some really valuable strategic advice on what parts of the business I needed to focus on in order to grow – and it’s been a real game changer. I’m now stocked in New World supermarkets and cafes around the country, as well as having a growing retail presence in Christchurch. With Zac’s urging, the ecommerce and corporate sales arms of my business have taken off and given a healthy boost to these revenue streams.

Being a small business owner can be a lonely road. I love that Zac is only ever a phone call away with advice, knowledge or support. I often use him as a sounding board and appreciate having someone who will respond with a thought-through answer. He has the perfect grasp of my brand, style and vision, and holds me accountable to our agreed strategy, following up to see that I am doing what I said I would and working on the most important things. As a business owner it’s good to know someone will be checking in to make sure I’m not being distracted by the everyday busy-ness of business, and that I’m coping with the business as it continues to change & grow.

Since working with Zac I’ve tripled the number of macarons I make every week. I feel like we are just hitting our stride and I’m looking forward to seeing what we can both achieve in the next 18 months.

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