You should always strive to keep your business visible, to have it seen by the right people, to be associated with what’s hot, right? Some companies spend a lot of time and money debating which publications they should advertise with, which events they should sponsor and who they’d like to be associated with when it comes to celebrity endorsements. Pick the wrong channel or media or celebrity and your brand could be tarnished forever (illustrated by how quickly Nike dropped Lance Armstrong, and Gatorade and Tag Heuer ditched Tiger Woods). You want the places you advertise to be representative of your company – you want to speak to the same people they do. Am I right? Essentially your brand is as good as the company you keep.
So, in saying all that, last night I received a text from a friend who had spotted an online pop up ad for my business Business Changing… in the middle of a page of St Patrick’s Day jokes. Doh! No offense to the Irish (I am part Irish by the way!) but it’s not exactly the level of classiness I was after, ha ha! Thankfully they were a higher class of jokes!
Want to hear one, to gear you up for St Patrick’s Day on March 17? Go on then…
Two paddies were working for the city public works department. One would dig a hole and the other would follow behind him and fill the hole in. They worked up one side of the street, then down the other, then moved on to the next street, working furiously all day without rest, one man digging a hole, the other filling it in again.
An onlooker was amazed at their hard work, but couldn’t understand what they were doing. So he asked the hole digger, “I’m impressed by the effort you two are putting in to your work, but I don’t get it – why do you dig a hole, only to have your partner follow behind and fill it up again?”
The hole digger wiped his brow and sighed, “Well, I suppose it probably looks odd because we’re normally a three-person team. But today the lad who plants the trees called in sick.'”
Ok there is actually a business parable in this joke too… Anyone get it? Have a guess… If you get it right (well, according to how my brain sees it), I will give you something, a surprise… Good luck.
If you want business coaching advice or ideas (or another bonza St Paddy’s Day joke), you know who to call! email@example.com