Business Changing

Profit and Growth Specialist

Luck of the Irish

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You should always strive to keep your business visible, to have it seen by the right people, to be associated with what’s hot, right? Some companies spend a lot of time and money debating which publications they should advertise with, which events they should sponsor and who they’d like to be associated with when it comes to celebrity endorsements. Pick the wrong channel or media or celebrity and your brand could be tarnished forever (illustrated by how quickly Nike dropped Lance Armstrong, and Gatorade and Tag Heuer ditched Tiger Woods). You want the places you advertise to be representative of your company – you want to speak to the same people they do. Am I right? Essentially your brand is as good as the company you keep.

 

So, in saying all that, last night I received a text from a friend who had spotted an online pop up ad for my business Business Changing… in the middle of a page of St Patrick’s Day jokes. Doh! No offense to the Irish (I am part Irish by the way!) but it’s not exactly the level of classiness I was after, ha ha! Thankfully they were a higher class of jokes!

 

Want to hear one, to gear you up for St Patrick’s Day on March 17? Go on then…

 

Two paddies were working for the city public works department. One would dig a hole and the other would follow behind him and fill the hole in. They worked up one side of the street, then down the other, then moved on to the next street, working furiously all day without rest, one man digging a hole, the other filling it in again.

 

An onlooker was amazed at their hard work, but couldn’t understand what they were doing. So he asked the hole digger, “I’m impressed by the effort you two are putting in to your work, but I don’t get it – why do you dig a hole, only to have your partner follow behind and fill it up again?”

 

The hole digger wiped his brow and sighed, “Well, I suppose it probably looks odd because we’re normally a three-person team. But today the lad who plants the trees called in sick.'”

 

Ok there is actually a business parable in this joke too… Anyone get it? Have a guess… If you get it right (well, according to how my brain sees it), I will give you something, a surprise… Good luck.

 

If you want business coaching advice or ideas (or another bonza St Paddy’s Day joke), you know who to call! zac@businesschanging.co.nz

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  • "Zac has given myself and the business a real sense of clarity, and a better sense of day-to-day achievement for myself and the team. Zac’s ability to ask questions that are relative and beneficial have helped me grow the business and my self-awareness and create a more enjoyable workplace. Give Zac an inch and he’ll take you a mile!”
    Mathew Phelan, New World Churton Park
  • "Transformational… Revolutionary… Awesome… Take your pick! Our business looks nothing like it did just three months ago – our brand is visible in the market, there’s a buzz about what we are doing, doors are opening and our heads are in the game. Business Changing changes business for the better… I’m very very thankful we met – my only regret is that we didn’t seek you out sooner!"
    Nick Brown, Huffman Sauces
  • "The business planning workshop run by Zac is a great opportunity to challenge existing thinking in your business and take results to the next level. The workshop was well thought out and provided a structured environment to channel ideas and ambitions. Zac has the perfect presenting style allowing for plenty of interaction amongst your team and networking with other business from a variety of backgrounds. Highly recommended"
    Gray Borell, Novii
  • "Zac has also become a key enabler and contributor to us working towards the development of both our employee engagement and customer experience roadmaps. Kotahi is a new and fast-paced environment and it has been great to have Zac as a trusted advisor to both myself and the CEO. He has a no-nonsense and solid experience-based approach to his consulting style. I have enjoyed working with Zac and look forward to continuing on our engagement journey with the support of Business Changing”
    Jay Padden, HR General Manager, Kotahi
  • "Zac’s business workshop totally exceeded my expectations. The two days are well planned out to ensure your thought process takes you through the various stages needed to question why you are in business, where your business currently is at and where you want your business to be. Provoking questions, explanations, stories, presentations from successful entrepreneurs and of course Zac’s personal attention ensure you walk away with a clear and dynamic business plan. The venue was perfect, the lunch and refreshments sublime."
    Rachel Kann, IQ Property Management
  • "Zac is incredibly insightful, inspiring and has been absolutely vital in contributing to the growth of my business. He's made me think beyond my goals and really given me the push my business has strived for."
    Bex Riley, Tosca Salome
  • "Great two-day workshop that gives you a chance to reflect on your business, and focus on key points that need to be addressed to maximize your effectiveness and outcomes. The workshop was both entertaining and informative and really helped us to think about how we might navigate Covid / post-Covid, and plan out our next few years to guide the direction of the business. Food and hospitality was also great. Highly recommended!"
    Nelson Raynor, Isle of Eden