What are you doing about growing your sales? Some businesses actually sit on their hands and expect customers to walk in the door. Now unless you are a retailer in a high foot traffic location, the average business (B2B, B2C) does not have that pulling power…
One of the first questions I ask my business coaching clients is what makes you different compared to the other offerings out there in the marketplace (as in your “competitors”). It is amazing how many businesses actually are not overly aware of whom their competitors are and what they offer… Your competitors will have some of the best ideas around of what you should implement in your business. Look long and wide and hard and find them! It is highly (highly) unlikely that your competitors will have patented or trademarked something, so all offerings “out there” are yours for the potential taking if you think the idea would add value to your business and your customers.
Put some time and thought into how you can stand out from your competitors… So why should a prospective customer choose you over one of your competitors. There are many business coaching type questions we can go over for you to work through this big question… If you cannot “reel off” your differences, it is a good chance that you will be like wallpaper when potential customers are comparing your offer against one of your competitors…
Have fun dwelling on what makes you different… And then communicating this in many ways… Sing out if you need to!
Cheers all… Contact Zac for business coaching…
Jon Harper says
Great post there Zac. Im always sure to pick up a few gold nuggets of information when I read through your blogs.
There is usually something that provokes a thought in your writings and I dwell on it a little and try to imement it into either my plumbing and heating business or my photography business.
Thanks for sharing: )
Zac de Silva says
Hi Jon. Thanks for your feedback. Great to hear that you get some good points from the various things that we post… You sound like a busy many over there in England! Keep up the good work.