Many businesses set up in NZ with the idea of taking their services or goods to the world at some stage. NZ is just the first step in global domination, right?! But there is a bit of a knack around getting your business to go global, mostly around understanding the different markets and how they’ll potentially see your product or service.
The culture, the climate and especially the customers you’re talking to can all affect the way your goods – and your marketing – is viewed. For example, merino is a household name in NZ and its benefits are well-known here, whereas in America it’s relatively unknown so you’d need to educate your potential customers on what it is and why it’s great. Like most things in business, it’s about knowing your market.
Business Changing client Module Marketing are experts in getting business’ marketing and value propositions ready for international markets. This month they’ve written an article for Exporter magazine, part 1 of the three part series. It’s a good read if you’re thinking about jumping the ditch with your offerings, so check it out.
Good work, Lucy and Fran!