What does your company do best?
What is your USP?
What sets you apart from your competitors?
Ok, how do you show this? How do people know this is your USP? How do people know you are better because you can X and X?
You need to tell them. Share it. It might be through advertising. It might through your in-store displays. It might be throughout your marketing flyers and material. It should be splashed throughout your website. And if you don’t already do a newsletter to your customers, start one this week (we’ve got a newsletter guru on our Business Changing team if you need a hand with this).
Our cool Business Changing client Socialites have gone one step further. They’ve demonstrated what they’re good at (social media campaigns) by running one themselves. A successful one, that illustrates just what they can do and the reach they can get. It’s a clear way to show people they know what they’re doing, they can do it well and they can do the same for your business. Good one, Wendy and the team – I love it! Read about their campaign here.
For you to think about today: what can you do that shows off what you do best? How can you illustrate that you know what you’re doing and that you’re the best in show, so to speak?