A lesson from a business coaching client

June 18, 2015 by Zac de Silva Leave a Comment

What does your company do best?

What is your USP?

What sets you apart from your competitors?

Ok, how do you show this? How do people know this is your USP? How do people know you are better because you can X and X?

You need to tell them. Share it. It might be through advertising. It might through your in-store displays. It might be throughout your marketing flyers and material. It should be splashed throughout your website. And if you don’t already do a newsletter to your customers, start one this week (we’ve got a newsletter guru on our Business Changing team if you need a hand with this).

Our cool Business Changing client Socialites have gone one step further. They’ve demonstrated what they’re good at (social media campaigns) by running one themselves. A successful one, that illustrates just what they can do and the reach they can get. It’s a clear way to show people they know what they’re doing, they can do it well and they can do the same for your business. Good one, Wendy and the team – I love it! Read about their campaign here.

For you to think about today: what can you do that shows off what you do best? How can you illustrate that you know what you’re doing and that you’re the best in show, so to speak?

If you’re at a loss or have loads of great ideas but no idea how to execute them, get in touch for some business strategy or business coaching advice: zac@businesschanging.com

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"Great two-day workshop that gives you a chance to reflect on your business, and focus on key points that need to be addressed to maximize your effectiveness and outcomes. The workshop was both entertaining and informative and really helped us to think about how we might navigate Covid / post-Covid, and plan out our next few years to guide the direction of the business. Food and hospitality was also great. Highly recommended!"
Nelson Raynor, Isle of Eden
"Zac has also become a key enabler and contributor to us working towards the development of both our employee engagement and customer experience roadmaps. Kotahi is a new and fast-paced environment and it has been great to have Zac as a trusted advisor to both myself and the CEO. He has a no-nonsense and solid experience-based approach to his consulting style. I have enjoyed working with Zac and look forward to continuing on our engagement journey with the support of Business Changing”
Jay Padden, HR General Manager, Kotahi
"The business planning workshop run by Zac is a great opportunity to challenge existing thinking in your business and take results to the next level. The workshop was well thought out and provided a structured environment to channel ideas and ambitions. Zac has the perfect presenting style allowing for plenty of interaction amongst your team and networking with other business from a variety of backgrounds. Highly recommended"
Gray Borell, Novii
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Bex Riley, Tosca Salome
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Mathew Phelan, New World Churton Park
"Zac’s business workshop totally exceeded my expectations. The two days are well planned out to ensure your thought process takes you through the various stages needed to question why you are in business, where your business currently is at and where you want your business to be. Provoking questions, explanations, stories, presentations from successful entrepreneurs and of course Zac’s personal attention ensure you walk away with a clear and dynamic business plan. The venue was perfect, the lunch and refreshments sublime."
Rachel Kann, IQ Property Management
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